Understanding how to take care of your physical and mental wellbeing is crucial in 2023, especially after everything brought on by the COVID-19 pandemic. Health seminars are a great way to present the best and latest information on the health topics that matter most to people in your community and beyond.
Of course, the only way to make the community more health conscious is to get people to attend your health seminar. Here are eight tips to promote your health seminar in 2023.
Create a well-written email campaign
Although it may be one of the oldest forms of digital communication, email is still relevant in 2023. In fact, it’s one of the most effective forms of digital marketing! The average email marketing campaign earns $36 for every $1 spent.
However, just because you send an email doesn’t mean you’ll get tons of attendees to your health seminar. Your emails need to look professional and engaging if you want to encourage more people to sign up.
Since you’re busy planning a health seminar, you likely don’t have time to design eye-catching email layouts from scratch. Luckily, there are thousands of free healthcare email templates available from websites like PosterMyWall.
Browse through the professional designs, choose the one that best fits your seminar’s messaging, customize the information with the easy drag-and-drop editor, and you’re ready to send to your contact list.
Just make sure you include all the information people would need to sign up for your seminar — like the date, time, location/web address, and link to the online signup form. Also be sure to add your contact information and website to the emails, so potential attendees can ask questions about your seminar.
Build a landing page on your website
What happens when someone sees all your amazing marketing collateral online and wants more information about your health seminar. There’s only so much information that fits in an email or social post. Give everyone a place to find all the information they could possibly need with a landing page.
Web pages don’t have space limits. You can include every minute detail about your health seminar, including a signup form, on a dedicated landing page. Then, whenever someone has a question, they can simply visit your website to learn more.
Once you have a landing page built, add the link to all your other marketing collateral. Make it the home base for all your promotional efforts. The more information people can find, the more likely they’ll be to sign up for your health seminar.
Work with other industry experts
Everyone in the healthcare industry has different specialties. By working with other industry experts — or even asking them to speak at your seminar — you can provide a more well-rounded and detailed presentation and, perhaps more importantly, use them to help promote to a wider audience.
Every healthcare professional has a network of contacts. When you invite someone else to speak at your seminar, they’ll start to promote it to their contacts via email and social media, effectively multiplying your marketing reach! Not only can you make a more exciting and informational seminar, but you can attract more attendees at the same time. That’s a win, win!
Hang flyers and posters
Digital marketing like social media is great for reaching a wide audience, but it’s not easy to target a specific demographic. Not everyone will want to sign up for a health seminar. One of the best promotional methods when it comes to direct targeting is the simple flyer or poster.
A well-designed poster placed in a high-traffic area can catch the eye of anyone who walks by, providing them essential information about your seminar. If you hang the posters in places where your ideal attendees spend their time (like hospitals or clinics), you’re more likely to attract the type of people who would be interested in your seminar.
As you’re designing your posters and flyers, make sure they look professional and include all the essential information about your seminar. Especially include contact information and your website URL — bonus points if you add a scannable QR code.
Nobody can resist a good deal. If you really want more attendees at your next seminar, provide a few incentives.
The most common incentive in the sales world is a simple discount. Offer a percentage off the attendance fee (if applicable) for anyone who signs up early before a certain date or responds to your email, for example. When people see that discount, they won’t be able to help but sign up for your seminar!
Another great incentive for healthcare seminars is to offer continuing education (CE) credits. Industry professionals have to earn a certain number of CE credits every year to keep up with the latest healthcare advances. If you get your seminar accredited, more healthcare employees will want to sign up for your seminar to earn extra credits.
Ask attendees for feedback
This probably won’t be the last health seminar you run. And if you want more attendees in the future, try to make your seminar the absolute best it can be. After each seminar, ask your attendees for feedback.
Feedback can come in the form of a survey, a rating, or even just an email of their thoughts. As you learn what attendees liked and disliked about your seminar, you can use the feedback to make future seminars even better. Which then brings us to the next way to promote your health seminar:
Word of mouth
When you put on a great health seminar, people are going to take notice. As the doors swing open after your presentation, everyone who was just in attendance will go back to their places of work and tell their coworkers all about how amazing it was. The coworkers, in turn, will then go to your website and sign up for your next seminar.
According to marketing surveys, 74% of consumers say that word of mouth is a key influencer in their purchasing decisions. It’s more authentic than traditional marketing. Of course the brand will say their product or service is the best, but if the customers are talking about it, it really must be good!
Focus on making your seminar as valuable and attendee-focused as you can to really get people talking. It’s a great way to promote your health seminar in 2023.
Use a referral bonus
And if people aren’t talking about your seminar, it never hurts to give them a little nudge with a referral bonus. Offer a discount on your seminar’s attendance fee for anyone who encourages someone else to sign up. With their discount on the line, people will be telling all their coworkers, friends, and family members to sign up for your next health seminar.
Make your next health seminar the best yet
Marketing a health seminar in 2023 might seem daunting. With so many platforms available these days, it’s difficult to know which will be effective and which might just be a waste of time.
If you really want to promote your health seminar, start with a well-designed email campaign, build an informative dedicated landing page, work with other industry experts, hang plenty of flyers, offer incentives, ask your attendees for feedback, encourage word of mouth marketing, and use a referral bonus. With all your marketing efforts working together, you might just have to find more seats for your next seminar!